Module Four: Gain New Bookings

Course curriculum

1. Introduction + Objective
1. Marketing For Visibility
2. Visibility Comparison Chart
3. [OPTIONAL] *Bonus* - DFY New Practice Marketing Plan
4. Building Your Visibility Plan
5. [OPTIONAL] Marketing Tracker Spreadsheet
1. Social Media
2. Facebook + Instagram Ads
1. START HERE: Workshop vs Webinar?
2. Your Project Plan
3. [WORKSHOP] Workshop Planner
4. [WORKSHOP] Structure + Outline
5. [WORKSHOP] Segway Script
6. [WEBINAR] Webinar Planner
7. [WEBINAR] DFY Canva Webinar Slide Template
8. Tech Resources for Setting Up Webinars/Workshops, Sign-up Pages etc
9. [OPTIONAL RESOURCE] The Email Vault
1. Free Media Strategy
2. Free Media Spreadsheet
3. [OPTIONAL] Media Ideas to Get You Started
4. Media Inquiry Email Template
5. Ongoing Workflow
1. Google SEO Set-up Guide
1. Setting Up Your Google Ads Account + First Ad Using Smart Mode
2. Switching to Expert Mode
3. Using the Keywords Planner
4. Creating Your Ad Campaign in Expert Mode
5. Where to Send Your Google Ads Traffic [LANDING PAGE TEMPLATE]
6. [RESOURCE] Example of Our Own Clinic's Top Performing Ads
7. [OPTIONAL] Adding Negative Keywords to Your Campaign
8. [OPTIONAL] Adding Multiple Ads/Ad Groups to Your Campaign
9. [OPTIONAL] Editing Your Smart Campaign in Expert Mode
10. Analyzing Your Google Ad Data
11. Ongoing Workflow
1. The Gain Systems Snapshot
1. Direct from Marketing
2. INSTANT ACTION CHALLENGE - Direct Calls to Action
3. [OPTIONAL RESOURCE] 50 Call-to-Action Templates
4. [OPTIONAL RESOURCE] The Perfect Post Formula
5. Ongoing Workflow
6. What to Expect from This System
1. Lead Magnet + Email Sequence
2. Tools + Tech
3. Creating Your Lead Magnet
4. [RESOURCE] Lead Magnet Tech Resources
5. Creating Your Opt-in Page
6. [RESOURCE] Opt-in Page Tech Set-Up
7. Automated Email Sequence
8. [RESOURCE] Email Sequence Template
9. *Bonus* [RESOURCE] Subject Lines That Actually Get Opened
10. [RESOURCE] Automated Email Sequence Tech Set-Up
11. Testing Your Lead Generation System
12. Add Your Opt-in Page to Social + Website
13. Ongoing Workflow
14. What to Expect from This System
1. Free Consultation Calls
2. [RESOURCE] Tech Set-up
3. [RESOURCE] Editable Version - Foolproof Free Consultation Script
4. [RESOURCE] PDF Version - Foolproof Free Consultation Script
5. [RESOURCE] Lead Follow-up Email Templates
6. Ongoing Workflow
7. What to Expect from This System
1. Module 4 Survey
2. Next Steps

About this course

Free
64 lessons
3.5 hours of video content