Course curriculum

    1. Welcome

    2. [RESOURCE] Your Quick Start Guide

    3. Before Setting Up Ads

    4. Setting Up Facebook Business + Ads Managers

    5. How to Access Your Ads Manager

    1. OBJECTIVE

    2. The 3 Types of Ads

    3. Deciding on Your Ads Strategy

    1. OBJECTIVE

    2. Facebook Pixel Basics

    3. Creating Your Base Pixel Code

    4. [WORDPRESS WEBSITE] Adding Your Pixel

    5. [WIX WEBSITE] Adding Your Pixel

    6. Adding Your Pixel to OTHER Websites

    7. [MAILCHIMP] Adding Your Pixel

    8. [ACUITY] Adding Your Pixel

    9. [JANE] Adding Your Pixel

    10. Adding Your Base Pixel to OTHER Online Booking Softwares

    11. Testing Your Pixel is Working

    12. Creating Custom Conversion for Landing Pages

    13. [EVERYONE] Configuring Events Using Aggregated Events Management

    14. Next Steps

    1. OBJECTIVE

    2. Getting Started with Audiences

    3. [RESOURCE] Audience Checklist

    4. Creating a Website Visitors Audience

    5. Creating an Email List Audience

    6. Creating a Facebook/Instagram Engagement Audience

    7. Creating a Lookalike Audience

    8. Using Audience Insights to Create Audiences

    9. Creating Interest Based (Saved) Audiences

    1. OBJECTIVE

    2. Creating a New Campaign

    3. Creating a New Ad Set

    4. Tips + Tricks for Creating Your Ads

    5. Facebook Ads Do's and Don'ts

    6. [RESOURCE] Ad Creative Workbook

    7. [RESOURCE] Ad Copy Templates

    8. [RESOURCE] Ad Headline Templates

    9. [RESOURCE] Ad Inspiration Swipe File

    10. [BONUS] Caution Words

    11. Setting Up Lead + Sales Ads

    12. Creating a Visibility Ad from an Existing Post

    13. When to Boost Posts

    14. Testing Your Ads

    15. TIME TO PUBLISH YOUR ADS!

    1. OBJECTIVE

    2. Testing Process for New Campaigns (does not apply to visibility ads of existing posts)

    3. Stats + Numbers to Understand

    4. Analyzing Your Data

    5. Tweaking + Adjusting Your Ads

    6. Editing, Duplicating and Adjusting Budgets

    7. What to do if an Ad Gets Rejected

    8. Scaling Your Ads (ie: Increasing the Budget)

    9. YOU DID IT!!!

About this course

  • $199.00
  • 55 lessons
  • 2 hours of video content